What does Santa smell like?

We explored the smells of Christmas with children and adults from all over the world. We were so inspired and delighted with the insights that we created a fragrance based on the story of Santa’s journey. It includes the smells of his beard and the reindeer, smoky chimneys, fir tree forests, traditions, snow and magic.

We shared it on Linked In with the story and images available here: What Does Santa Smell Like